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Counterfeit education 101

Get smart on Authentic Sunglass Hut products

MAIN TOPICS

  • The facts
  • What Sunglass Hut does
  • Where to buy Sunglass Hut products
  • Reporting counterfeits

The facts

Counterfeiting is the passing off of imitation products as authentic brand-name goods. Counterfeit Sunglass Hut products are typically of poor quality and lack the features that make each pair of Sunglass Hut sunglasses premium quality, including protection against UV radiations. The Australian economy is affected by 300 million dollars a year in estimated counterfeiting costs.

What Sunglass Hut does

Sunglass Hut vigorously pursues counterfeiters and the shops, websites and vendors that sell counterfeit Sunglass Hut merchandise. If you purchase an item from an authorized Sunglass Hut retailer, you are guaranteed the item is authentic. Sunglass Hut DOES NOT authenticate merchandise or determine whether serial numbers match actual Sunglass Hut products.

Reporting counterfeits

To report counterfeits, please call the Sunglass Hut customer care hotline at (AU) 1800 556 926 (NZ) 0800 607 895 or e-mail the information requested below to customercare@sunglasshut.com.au. This can be done anonymously.

The following information is useful to Sunglass Hut to take action against a counterfeiter:

  • Location, Name, and Address
  • Type of location (retail store, Internet, etc.)
  • Quantities and styles of products being sold
  • Do the items say Sunglass Hut?

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