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Women
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Our greatest selection
Style up any look with our greatest selection of shades.
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Men
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Our greatest selection
Style up any look with our greatest selection of shades.
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Brands
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Ray-Ban
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FROM THE HOUSE OF SUN
Our brightest spring trend
The boldest palette of the season references techno shades and the futuristic imagination.
Color is coming back in full force. Emporio Armani’s orange-tinted lenses will have you living out a total techno fantasy.
Color is coming back in full force. Emporio Armani’s orange-tinted lenses will have you living out a total techno fantasy.
The Spring 2019 runways of New York, Paris and Milan were awash in bold shades and the brightest tones. Slime green, neon orange, laser red, acid yellow and cobalt blue all made in-your-face appearances.
When styling a Cyber Color outfit, start from your colored lenses: bold-hued shades are a great element to work your outfit around. Even if you don’t fancy going in on a full look, they’re a great place to start.
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Cyber Colors
The boldest palette of the season references techno shades and the futuristic imagination.
It’s about time colors came back. Trend-wise the last few years have been awash in clear-headed minimalism: monochromatic looks, beige tones and endless shades of gray have defined the twenty-teens. We know your moodboard has featured rustic Scandinavian interiors and Japanese minimalism, both of which have reigned supreme in recent years.
That’s all changing in 2019. Color is coming back in full force. The Spring 2019 runways of New York, Paris and Milan were awash in bold shades and the brightest tones. Slime green, neon orange, laser red, acid yellow and cobalt blue all made in-your-face appearances.
What inspired the trend? Look to primitive 1990s-era computer graphics, vivid neon signage and glitchy experimental digital art, which are all reference points for this tech-influenced color palette.
When styling a Cyber Color outfit, start from your colored lenses: bold-hued shades are a great element to work your outfit around. Even if you don’t fancy going in on a full look, they’re a great place to start.
Men’s looks are just as striking. Emporio Armani’s orange-tinted lenses will have you living out a total techno fantasy.
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Our sportiest spring trend
This season, streamline your wardrobe with elevated sportswear.
Athleisure’s sleek lines and high-impact colors are the boldest trend this season. You can’t talk about sports-ready glasses without mentioning Oakley. It’s the ultimate eyewear to take you from the racetrack to the real world while looking cool, current and ready-to-go.
A great sporty look blends high performance with day-to-day wearability.
You want something that will hold its own during hundreds of reps at the gym while still looking cool running errands around town.
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Athleisure
The sportiest trend this season is all about getting physical and looking fine.
This Spring, streamline your wardrobe with elevated sportswear. Athleisure’s sleek lines and high-impact colors are the boldest trend this season.
When we hear the term Athleisure our minds jump to slick, techno-futuristic workout wear, but sport-ready dressing has come a long way from where it started.
Gym chic wasn’t always hi-tech performance-wear. In the 1970s everyone was wearing short shorts and sky-high gym socks; in the 1980s it was lycra and legwarmers. But Athleisure today needs to work double time.
A great sporty look blends high performance with day-to-day wearability. You want something that will hold its own during hundreds of reps at the gym while still looking cool running errands around town.
When it comes to Athleisure eyewear, it should be the best of both worlds. Vogue’s neon-orange wraparound look will stay secure during your sprints while adding an ounce of hi-tech edge to your post-workout look.
You can’t talk about sports-ready glasses without mentioning Oakley. Founded in 1975 during the first fitness fashion boom, it’s the ultimate eyewear to take you from the racetrack to the real world while looking cool, current and ready-to-go.
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Our latest spring trend
It’s crystal clear: the see-through trend for spring has landed.
It’s 2019 and nothing is secret anymore. Transparency has been having a moment in fashion recently. If you don’t feel like baring it all, sunglasses are a good place to start. Just a sliver of sheer around the eye can elevate a look from dull to daring.
For a high-impact take on the trend, opt for a color-rich clear frame. The glowing, luminous effect when light hits the tinted transparency can’t be beaten.
Clear frames by Burberry interpret the trend in a subtler way by tinting the plastic to an almost opaque shade, letting just a hint of light shine through.
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Transparency
There’s no hiding from this season’s see-through trend
It’s 2019 and nothing is secret anymore. We already share everything online, and now even our clothes are allowing us to bare it all — even when we’re fully bundled up. Transparency has been having a moment in fashion recently, with see-through elements showing up on everything from coats to handbags to let-it-all-hang-out tops.
The first totally transparent look — a black sheer blouse by French couturier Yves Saint Laurent — glided down the runway in 1966. At the time, it was the ultimate fashion scandal. The show took place during the height of the 1960s free-love revolution and represented the right for women to dress exactly how they pleased.
If you don’t feel like baring it all, sunglasses are a good place to start. Just a sliver of sheer around the eye can elevate a look from dull to daring.
For a high-impact take on the trend, opt for a color-rich clear frame. The glowing, luminous effect when light hits the tinted transparency can’t be beaten.
Clear frames by Burberry interpret the trend in a subtler way by tinting the plastic to an almost opaque shade, letting just a hint of light shine through.
Read the full article
Our freshest trend of the season
Get carried away with spring’s most inspiring trend: inventive new shapes.
Spring is finally here. The arrival of a new season is the perfect moment to reinvent your style. Take this opportunity to add a radical flourish to your daily wardrobe. After all, spring is all about optimism.
Statement shapes are the way to go. Ray-Ban’s hexagonal shades will transport you straight to the new season, while Versace’s slick, 1980’s style frames add an element of edgy cool.
Statement shapes are the way to go. Ray-Ban’s hexagonal shades will transport you straight to the new season, while Versace’s slick, 1980’s style frames add an element of edgy cool.
The most important element? Your attitude. Spring’s freshest look is more than just a way to dress, it’s a light-hearted expression of joy. The perfect pair of shades do much more than just shield the sun, they set the tone for your whole look.
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Escape in new shapes
The freshest trend this season has our heads planted firmly in the clouds.
Spring is finally here. The arrival of a new season is the perfect moment to reinvent your style. Take this opportunity to add a radical flourish to your daily wardrobe. After all, spring is all about optimism.
Get carried away with spring’s most inspiring trend: inventive new shapes.
Stars, clouds, circles and squares: add a touch of geometric cool to your wardrobe with a pair of sharp-shaped glasses.
The most important element? Your attitude. Spring’s freshest look is more than just a way to dress, it’s a light-hearted expression of joy. The perfect pair of shades do much more than just shield the sun, they set the tone for your whole look.
Statement shapes are the way to go. Ray-Ban’s hexagonal shades will transport you straight to the new season, while Versace’s slick, 1980’s style frames add an element of edgy cool.
Read the full article
Our newest spring trend
In-your-face logos are once again all the rage.
Logomania is back in a big, bold way.
Logos. Big, bold and without ambiguity. There’s no easier way to let your style loyalty be known than to write it large and loud across your outfit. Logos have become the de facto uniform for those who want it to be known to which tribe they belong.
Channel the streetwear craze with sporty interpretations from your favorite brands. The bigger and bolder, the better.
Wear it loud. Wear it large. Show your style loyalty this spring in statement branded frames.
Wear it loud. Wear it large. Show your style loyalty this spring in statement branded frames.
Complete the look with a 1990s inspired gold-trimmed Versace design that harkens back to the glory days of logomania, or match a pair of flashy DG shades with a logo printed across the lens.
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Logomania
The retro movement comes full circle with all-new logo-centric styles.
Logos. Big, bold and without ambiguity. There’s no easier way to let your style loyalty be known than to write it large and loud across your outfit. Logos have become the de facto uniform for those who want it to be known to which tribe they belong.
Channel the streetwear craze with sporty interpretations from your favourite brands. The bigger and bolder, the better.
High fashion houses have begun to incorporate logos front-and-center, dosing their typical opulent sobriety with elements of streetwear cool. Fur coats, leather bags and sleekly tailored outfits all get the logo treatment these days.
This isn’t the first time the logo-craze has come around. The ’90s were a goldmine of great logo looks, when bucket hats, track pants and logo t-shirts were all the rage. In 2019, designers are reinterpreting this trend while mixing it with modern day style.
But why is it coming back now? The in-your-face logo aesthetic represents the next phase of the fashion cycle. The 2000s were marked by a significantly more minimal aesthetic — it was only inevitable the tides would turn.
For the guys, complete the look with a 1990s inspired gold-trimmed Versace design that harkens back to the glory days of logomania, or match a pair of flashy DG shades with a logo printed across the lens.
Read the full article
This is the place where we will show you our selections of the best in sun eyewear through curated editorial stories.
No matter the season, here the sun never sets, and we know you will always find the shades to bring light to your style. Welcome to the House of Sun.