A HOLIDAY ADVENTURE
IN SUNNY STYLE
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TRY ON THE STYLES THAT
SUIT YOUR FACE SHAPE
AT THE VERY BEST.
*Order by 5pm for next day collection (Mon – Friday only)
Enjoy the flexibility of our new click and collect service. Just select click and collect at checkout and choose which store is most suitable. We’ll notify you once we’ve received your sunnies. Then you can just pop in-store and collect them at your leisure (within 7 days) ;)
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see the power of
THE DIFFERENCE IS POLARISED
Colours look vibrant,
sharp and true.
With glare from reflective surfaces reduced, you don't need to squint.
See all the details you normally miss.
TOTAL UV PROTECTION
Polarised lenses eliminate 100% of UVA/UVB rays.
EVERY IMAGINABLE STYLE
WHAT IS POLARISED LIGHT AND POLARISED GLARE?
Polarised light is a concentration of light waves moving in the same direction and along the same plane. Light is like a wave that vibrates in many directions—it can vibrate from side to side or up and down. Polarised glare is caused by light waves vibrating horizontally. It can cause eye fatigue, headaches, or temporary blindness, which can lead to collisions or injuries.
How do polarised lenses help?
Polarised sunglasses neutralise horizontal reflection of light by screening it through vertically oriented polarising filters embedded in or applied onto the sunglass lens. Only the part of the light wave that is aligned with the microscopic openings (vertical) in the filter can pass through; the reflected light that is horizontally oriented will be blocked, and the glare will be muted significantly. These vertically oriented "polarisers" act almost like a high-tech "Venetian blind," and they filter out the reflected light.
DID YOU KNOW?
Polarised lens technology was created
by Edwin H. Land in 1936. He also
invented instant photography, polarised
headlights, and was the co-founder of
the Polaroid Corporation.
It can take 6-7 seconds to adjust to glare,
and becomes progressively worse as you,
age. If glare impaired your vision for just
three seconds while driving 30 mph, you
would travel blind for 132 feet.
On a bright day, the strength of glare
light can be 3-4 times higher than the
ambient light you see, causing your
eye to adjust to the brightness.