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<link rel="stylesheet" href="/wcsstore/SGH/experiences/persol/film-noir/css/styles_grid_v1-1.css"><link rel="stylesheet" href="/wcsstore/SGH/experiences/persol/film-noir/css/main.css"><script src="/wcsstore/SGH/experiences/persol/film-noir/js/video.js"></script><!--[if IE 7 ]> <div id="content" class="ft-page ft-landing ie7 ie"> <![endif]--><!--[if IE 8 ]> <div id="content" class="ft-page ft-landing ie8 ie"> <![endif]--><!--[if IE 9 ]> <div id="content" class="ft-page ft-landing ie9 ie"> <![endif]--><!--[if (gt IE 9)|!(IE)]><!--><div id="content" class="ft-page ft-landing"><!--<![endif]--> <div id="exp_persol_header"> <div class="exp_container_12 clearfix"> <img class="exp-persol-edition" src="/wcsstore/SGH/experiences/persol/film-noir/images/LP_PersolFilmNior_edition.png"> <img class="exp-persol-logo" src="/wcsstore/SGH/experiences/persol/film-noir/images/LP_PersolFilmNior_logo.png"> </div> </div> <div id="slide-1" class="homeSlide video-wrapper"> <div class="bcg" data-center="background-position: 50% 20px;" data-top-bottom="background-position: 50% -180px;" data-anchor-target="#slide-1"> <div class="hsContainer"> <div class="hsContent" data-center="bottom: 200px; opacity: 1" data-top="bottom: 600px; opacity: 0" data-anchor-target="#slide-1 h2"> <h2 class="font-replaced"><a href="#" class="exp-header-CTA video-CTA">WATCH VIDEO <span></span></a></h2> </div> <div id="video_section" data-center="bottom: 0px; opacity: 1" data-top="bottom: 0px; opacity: 0" data-anchor-target="#video_play"> <div id="video_play"> <a href="#" class="video-CTA">X</a> <video id="video_html5" class="video-js vjs-default-skin" controls preload="none" width="940" data-setup="{}"> <source src="http://www.persol.com/Content/images/filmnoir/medias/videos/Persol_HD_16-9_100114%20With%20Music.mp4.mp4" type='video/mp4' /> <source src="http://www.persol.com/Content/images/filmnoir/medias/videos/Persol_HD_16-9_100114%20With%20Music.mp4.webm" type='video/webm' /> <source src="http://www.persol.com/Content/images/filmnoir/medias/videos/Persol_HD_16-9_100114%20With%20Music.mp4.ogv" type='video/ogg' /> <track kind="captions" src="demo.captions.vtt" srclang="en" label="English"></track> <track kind="subtitles" src="demo.captions.vtt" srclang="en" label="English"></track> </video> </div> </div> <div class="hsContent hsDownArror" data-center="bottom: 0px; opacity: 1" data-top="bottom: 0px; opacity: 0" data-anchor-target="#exp-down-arrow"> <img id="exp-down-arrow" src="/wcsstore/SGH/experiences/persol/film-noir/images/LP_PersolFilmNior_arrowDown.png"/> </div> </div> </div> </div> <div class="section-content"> <div class="exp_container_12 exp_grid_section_tb exp_cycle clearfix"> <div class="exp_grid_6 exp_alpha"> <h1 class="small-title font-replaced">FILM NOIR EDITION</h1> <p>Smoky and intriguing, the Film Noir Edition from Persol reinterprets the intriguing atmosphere of the '50s in a contemporary collection with appeal of film noir. The typical characters from the genre come back to life in two styles, Gangster and Detective, which give a modern reinterpretation of their look, all featuring the new Phoenix Arrow.</p> <a href="/us/sunglasses-trends/POFilm14" class="exp-header-CTA">Shop The Collection <span></span></a> </div> <div class="exp_grid_6 exp_omega"> <div class="exp_cycle_section"> <div id="persol-cycle" > <div class="persol-cycle-slide"><a href="/us/8053672205114" ><img src="http://s7d3.scene7.com/is/image/LuxotticaRetail/8053672205114_shad_qt?wid=400&amp;hei=150&amp;fmt=jpeg&amp;qlt=65&amp;op_usm=2.0,0.2,0,0&amp;op_sharpen=0&amp;scl=8"/><span>PO3072S | $330.00 | BUY NOW ></span></a></div> <div class="persol-cycle-slide"><a href="/us/8053672205138" ><img src="http://s7d3.scene7.com/is/image/LuxotticaRetail/8053672205138_shad_qt?wid=400&amp;hei=150&amp;fmt=jpeg&amp;qlt=65&amp;op_usm=2.0,0.2,0,0&amp;op_sharpen=0&amp;scl=8"/><span>PO3072S | $330.00 | BUY NOW ></span></a></div> <div class="persol-cycle-slide"><a href="/us/8053672205275" ><img src="http://s7d3.scene7.com/is/image/LuxotticaRetail/8053672205275_shad_qt?wid=400&amp;hei=150&amp;fmt=jpeg&amp;qlt=65&amp;op_usm=2.0,0.2,0,0&amp;op_sharpen=0&amp;scl=8"/><span>PO3074S | $330.00 | BUY NOW ></span></a></div> <div class="persol-cycle-slide"><a href="/us/8053672205251" ><img src="http://s7d3.scene7.com/is/image/LuxotticaRetail/8053672205251_shad_qt?wid=400&amp;hei=150&amp;fmt=jpeg&amp;qlt=65&amp;op_usm=2.0,0.2,0,0&amp;op_sharpen=0&amp;scl=8"/><span>PO3074S | $330.00 | BUY NOW ></span></a></div> </div> <!--<div class="persol-cycle-number">1 of 4</div>--> <a class="prev jcarousel-prev-horizontal" title="Previous slide">&lsaquo;</a> <a class="next jcarousel-next-horizontal" title="Next slide">&rsaquo;</a> </div> </div> </div> </div> <div id="slide-2"> <div class="bcg" data-center="background-position: 50% 10px;" data-top-bottom="background-position: 50% -100px;" data-bottom-top="background-position: 50% 100px;" data-anchor-target="#slide-2"> </div> </div> <div class="section-content"> <div class="exp_container_12 clearfix"> <div class="exp_grid_6 exp_alpha"> <img src="/wcsstore/SGH/experiences/persol/film-noir/images/LP_PersolFilmNior_section3Img.jpg"/> </div> <div class="exp_grid_6 exp_omega exp_grid_section_tb exp-history"> <h2 class="small-title font-replaced">HISTORY OF FILM NOIR</h2> <p>Rain-soaked streets and flickering street lamps, black and white films with dark-shadowed scenes. The genre of film noir grew popular in the 1940s. Film noir meaning "black cinema" in French, was first used during the post-war years to describe a certain set of Hollywood films that were saturated with a darkness that was not previously seen. Many of the films focus on cheering people's bleak outlook during the hard times of the Depression and World War II, while others took the opposite approach and showcased a harsher view of society from the perspective of everyday people. </p> </div> </div> </div> <div id="slide-3"> <div class="bcg" data-center="background-position: 50% 0px;" data-top-bottom="background-position: 50% -100px;" data-bottom-top="background-position: 50% 100px;" data-anchor-target="#slide-3" > </div> </div> <div class="section-content"> <div class="exp_container_12 exp_grid_section_tb clearfix"> <h2 class="small-title font-replaced">EVOLUTION OF THE ARROW </h2> <div class="exp_grid_6 exp_alpha"> <p>The Supreme Arrow is Persol's symbol and its most distinctive feature. Apart from being a patented and widely imitated mark of quality, this symbol gives sunglasses a particular functionality&#8212;it is an aesthetic and technical fulcrum, featured in all Persol designs. Persol's founder, Giuseppe Ratti, intuitively recognized the need to differentiate and make his products iconic and recognizable. At the end of the 1930s, the swords of ancient warriors inspired the Arrow symbol. </p> <p>When Ratti created the Arrow, he said, "This will be my warhorse." From the first simplified version (called Simplex), the Arrow has evolved through continual technical and design adjustments, arriving at the Supreme Arrow and Phoenix Arrow. The historical evolution of the Arrow includes more than 30 different types. </p> </div> <div class="exp_grid_6 exp_omega "> <p>Arrow has evolved through continual technical and design adjustments, arriving at the Supreme Arrow and Phoenix Arrow. The historical evolution of the Arrow includes more than 30 different types. </p> <p>Inspired by the archive of the '50s, the new Phoenix Arrow evokes the Latin concept of power and rebirth after the war. This redesign celebrates the history of Persol, yet is reinterpreted in a new, contemporary style. </p> </div> </div> <div id="slide-4" > <div class="bcg" data-center="background-position: 50% 0px;" data-top-bottom="background-position: 50% -100px;" data-bottom-top="background-position: 50% 100px;" data-anchor-target="#slide-4"> </div> </div> <div id="slide-5" class="section-content"> <div class="exp_container_12 exp_grid_section_tb clearfix"> <h2 class="small-title font-replaced">THE SUPERIOR CRAFTSMANSHIP DETAILS</h2> <div class="exp_grid_6 exp_alpha"> <p>Part of the arrow, through meticulous workmanship, is set into the front of the heated frame with a complementary steel strip which is extremely flexible. </p> <p>The side and front gain optimum shine and smoothness through four days of abrasive tumbling. Both the side and front of the frame are placed in a wooden cask containing pieces of birch wood soaked in oil and tumbled gently together. </p> </div> <div class="exp_grid_6 exp_omega "> <p>The clasps are then tightened carefully by hand. The frame and arrow are given an additional polish by hand to eliminate any imperfections. </p> <a href="/us/designer-sunglasses/persol" class="exp-header-CTA">Shop ALL Persol <span></span></a> </div> </div> <div id="dots_wrapper" data-smooth-scrolling="off"> <div id="dots" class="exp-nav-dots" data-anchor-target="#slide-1" data-10="background-position:!0 bottom;" data-bottom-top="background-position:!0 0;" data-top-bottom="background-position:!0 bottom;"></div> <div id="dots1" class="exp-nav-dots" data-anchor-target="#slide-2" data-0="background-position:!0 bottom;" data-bottom-top="background-position:!0 0;" data-10-bottom="background-position:!0 bottom;"></div> <div id="dots2" class="exp-nav-dots" data-anchor-target="#slide-3" data--200="background-position:!0 bottom;" data-bottom-top="background-position:!0 0;" data-0-bottom="background-position:!0 bottom;"></div> <div id="dots3" class="exp-nav-dots" data-anchor-target="#slide-4" data-200="background-position:!0 bottom;" data-bottom-top="background-position:!0 0;" data-200-bottom="background-position:!0 bottom;"></div> <div id="dots4" class="exp-nav-dots" data-anchor-target="#slide-5" data-0="background-position:!0 bottom;" data-bottom-top="background-position:!0 0;" data-top-bottom="background-position:!0 bottom;"></div> </div> </div> <script src="/wcsstore/SGH/experiences/persol/film-noir/js/skrollr.min.js"></script> <script src="/wcsstore/SGH/experiences/persol/film-noir/js/_main.js"></script> <script type="text/javascript" src="/wcsstore/SGH/experiences/persol/film-noir/js/jquery.cycle.all.js"></script> <script type="text/javascript" src="/wcsstore/SGH/experiences/persol/film-noir/js/jquery.easing.1.3.js"></script> <!--[if lt IE 9]> <script type="text/javascript" src="/wcsstore/SGH/experiences/persol/film-noir/js/skrollr.ie.min.js"></script> <![endif]-->
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